For a long time, this commodity has become a snack that many consumers can't live without. Although it can't be eaten or solve the hunger problem, it is an excellent pastime and image blessing commodity. It is a very important auxiliary tool when men and women date.
However, when the chewing gum sales industry developed into the 21st century, its unique advantages were gone, and its sales began to decline slowly. According to recent reports from foreign media, the global chewing gum sales have dropped by as much as 14%, and the development of this industry has entered a more dangerous development period.
As chewing gum, which once swept the world and became an important import commodity of China, what market shocks and pressures did it experience before its sales dropped at a high speed?
1：The emergence of alternative products: the health advantages of functionally similar products
Chewing gum is an inedible food, which means it has a certain degree of harm to consumers' bodies, mainly reflected in oral and dental health. After entering the 21st century, the public's awareness of oral care and the size of the oral consumption market have expanded. Chewing gum is generally considered an unhealthy food by consumers, and the purchase volume will naturally decrease.
At the same time, the function of fresh breath in products has been replaced by other products, and some edible sugar products for fresh breath have appeared on the market. Consumers have more product choices, and priority is given to fresh breath products with less damage to teeth and novel and unique designs.
Moreover, the vast majority of fresh breath products cannot fundamentally solve consumers' oral problems, but instead exacerbate some customers' oral problems because the sugar content of the products is often high, and long-term consumption can further harm dental health. This has also prompted most consumers to turn to the "dental economy" consumer market, and the chewing gum market is gradually declining
2：The emergence of electronic products has replaced the function of chewing gum
Consumers favor this product because of its decompression and concentration function, which is an additional functional attribute of the product and provides consumers with experiential services to a certain extent.
Consumers regard commodities as objects that can be entertained and relaxed, just like people who play with antiques. Consumers feel the pleasure brought by consumer goods with their bodies and minds. It can be said that chewing gum, like a toy commodity, meets some entertainment needs and decompression needs of adult consumers.
With the development of computer technology and Internet era, mobile phones, computers and various electronic goods have appeared and gradually developed into consumer necessities. In addition, the technology of electronic goods is updated year by year, the functionality of products is more and more abundant, and the services that can be provided to consumers are more and more diversified. A product almost covers the social, shopping, communication and daily entertainment needs of consumers, occupying a lot of free time of consumers.
In short, the chewing gum industry is facing a severe challenge to the social function of commodities. Online social interaction and electronic commodities fully meet the needs of consumers. Compared with monotonous and boring repetitive chewing actions, a set of consumer products provided by the Internet economy industry occupy the redundant consumption space of the public.
3：The rise of the home economy has greatly reduced the demand for consumer goods
The outbreak of the global pandemic crisis has caused damage to the overall economy of the world, and many industries have been affected during or after the pandemic. Most industries are facing serious challenges in global sales and trade circulation.
From the perspective of the development of the chewing gum industry, the 20th century was the peak period of its industry development, and in the 2000s, it clearly entered a stage of slow development, with a continuous decline in total sales. After being affected by the epidemic, the industry's ability to resist risks is clearly insufficient, and the sharp decline in sales is also expected by market investment.
Due to the outbreak of the epidemic, the global "stay at home economy" has developed rapidly, and more and more consumers are unwilling to go out for shopping and are unable to freely move around in public places.
The outbreak of the "stay at home economy" means that physical stores are facing a survival crisis, and those that are difficult to support will either choose to go bankrupt or develop online business models. The store has closed down, the quantity of chewing gum purchased in the market has decreased, and overall sales have been affected.
In the current situation of strict prevention and control of the epidemic, it is necessary to wear masks and take protective measures when going out. Therefore, most consumers do not need chewing gum to solve their oral odor problems, and wearing masks to chew food is also very inconvenient. Consumers who work remotely from home do not need such products to help enhance their image. The decrease in consumer demand for chewing gum in the market, although not due to the recovery of the market economy in recent years, has not been accompanied by a recovery in the chewing gum market. This is due to the continued impact of the culture of working from home.
4：Commodity substitution trend and brand development possibility
The chewing gum economy industry is a small processing, low-cost industry that adopts a low profit, high-volume production model, and market consumer demand has a significant impact on the products. Once similar products or related industries go bankrupt in the market, their own development will be affected by the store industry and snack industry.
With the transformation of market models and the increase in food types, this product may even disappear from the market, just like those childhood snacks, gradually being replaced by other products.
The brand development of the chewing gum industry has also shown a series of changes, with "Yida" replacing "Green Arrow" as a major chewing gum merchant, occupying the market with advertising advantages, which is a vivid example. It is unknown whether new large brands will emerge or rapidly decline within the chewing gum industry in the future.
It is undeniable that the consumption scale of the chewing gum market has shrunk. In the later stage of development, some brand industries may expand their sales chain and incorporate other types of products under the brand, forming a new development model.
5：How should we face such changes?
In summary, the ingredients of chewing gum may be harmful to the human body. Therefore, if you want to eat gum, it is best not to eat too much every day, especially for children who should control their intake of gum to avoid adverse effects on their health.
From the changes in the chewing gum industry, it is not difficult to see the overall changes in the snack market and the purchasing trends of consumers in snack products. Beverages, foods, and internet famous snacks that promote "healthy weight loss, fat reduction, and low sugar" often become consumers' favorites and quickly reap a wave of economic profits.
It can be seen that the food industry under new consumption can become a hot selling product only by virtue of the quality of goods and the advertising benefits of the Internet.
Disclaimer: The information published on this website comes from the internet, which does not mean that this website agrees with its views or confirms the authenticity of the content. Please pay attention to distinguish it. In addition, the products provided by our company are only used for scientific research. We are not responsible for the consequences of any improper use. If you are interested in our products, or have critical suggestions on our articles or are not completely satisfied with the products received, Please also contact us via Email ：sales6@faithfulbio.com ; Our team is committed to ensuring the complete satisfaction of customers.