On the morning of August 25, the special press conference on cultural and tourism services of the 2022 China International Trade in services Fair was held. The reporter learned that this special exhibition highlights the meta-universe and digital elements, and dozens of digital cultural and creative products will be launched to show the vitality of Beijing's cultural consumption.
As one of the nine special exhibition areas of this service trade fair, the theme of cultural and tourism services is digital empowerment of cultural and tourism development, cultural innovation, and a better life. It will adopt a combination of online and offline methods to display Beijing's latest measures and achievements in promoting the high-quality development of the cultural industry and promoting cultural service trade through the exhibition, forum activities, results in a release, promotion, and negotiation.
The special offline exhibition area of cultural and tourism services will appear in hall 1 and hall 2 of Shougang park on September 1, including two theme exhibition areas of the new cultural engine and create new life, which is specifically divided into 6 units and 30 topics. There are nearly 500 enterprises participating offline, including 47 of the world's top 500 and leading enterprises in the industry. At the same time, an online cloud exhibition hall was opened, and 3D booths were provided to enable more enterprises to participate in the exhibition, providing convenience for efficient display and communication across time and space. A total of more than 900 enterprises participated in online and offline exhibitions. The special exhibition of cultural and tourism services will also hold more than 60 on-site interactive activities such as cultural performances and intangible cultural heritage experiences.
Highlight 1
Jiaolong manned deep-sea simulator is open to the public for the first time
Zhang Jinlin, deputy director of the Publicity Department of the Beijing Municipal Party committee, introduced that the innovative application of holographic images, AR (augmented reality), VR (virtual reality), and other technologies will become a regular visitor to the cultural and tourism special exhibition of the trade in services. Among the various smart 5g + XR devices for cool experiences, there are so real Jiaolong manned deep-sea simulator, which is used by athletes from various countries during the Winter Olympic Games in the main exhibition area and is open to the public for the first time; There is also the exhibition area of the millennium city of ingenuity in the sub-center of the city, and the virtual online business block carefully created by the blue universe; There is also the exhibition area of new landmarks of urban regeneration in Beijing West blessed double Olympics area, which is the virtual reality E-sports competition brought by Qitian; There are also a series of immersive interactive experiences such as the Yuanmingyuan cave thousand machines Yuanming and VR cloud tour of Dunhuang, waiting for the audience to punch in.
The centralized display of Beijing Municipal Cultural Industrial Parks is also a highlight of this cultural and tourism service theme. 10 parks reconstructed from old factories reproduce the past and present life of the cultural industrial parks through colorful light and shadow devices. In addition, new forms of cultural performance, such as the big opera to see Beijing, the theatre in the guild hall, and the online performance of the 70th anniversary of the people's art academy, which is popular in Beijing this year, will also appear in the special exhibition of cultural and tourism services. Among them, a number of new cultural landmarks with Beijing-style culture and traditional cultural characteristics created by the guild hall with drama will be displayed in the exhibition area. Especially in front of the replica Zhengji Temple archway, the audience will also feel the unique charm of the immersive experience of traditional culture.
Highlight 2
Visitors can participate in activities such as punching cards and collecting stamps from the museum
Xiang Dechun, deputy director of the Beijing Municipal Bureau of cultural relics, introduced that the theme of cultural relics, creativity, and life still dominates the exhibition area of cultural relics, and this year's theme is bringing cultural relics, creativity, and creativity home with the colorful digital power of cultural relics. The exhibition area gathers 28 representative museums in Beijing and 14 Museum Cultural and creative service enterprises. More than 680 Museum Cultural and creative products show the innovative achievements of museums in Beijing under the new development concept.
This year, Beijing museums such as the capital museum, the Confucius Temple and the Imperial College Museum, the China Railway Museum, the China Agricultural Museum, the Chinese overseas Chinese Museum, the Beijing Art Museum, and the 8 +; celebrity Former Residence Memorial Hall alliance will exhibit Shoubo Niu, the Imperial Examination Series of the Imperial College, the reflecting sun series 8 + celebrity former residence series and other high-quality cultural and creative products developed in recent years. Dozens of unique digital cultural and creative products from many cultural and art institutions, such as the capital museum, the Art Museum of Tsinghua University, and the Baita Temple Management Office, will also be unveiled to the audience.
After appreciating the creative and high-value cultural and creative products, if you like them, you can buy them back. This is a big surprise for the audience in our exhibition area this year. Xiang Dechen said that the audience can also participate in the clocking and chapter collection activities of various museums, watch the performance of chime bells and other artistic performances, and experience the charm of traditional crafts such as gold and stone spreading and engraving printing.
Highlight 3
RV and tent camping life will be presented in the form of real scenes
Kong Jianhua, deputy director of Beijing Radio and Television Bureau, introduced that the theme of this year's Beijing New TV and listening Exhibition is audio-visual changes in life and the digital creates the future. Seven exhibition areas will be arranged to focus on presenting the achievements of the smart radio and television Winter Olympics, the audio-visual experience of the yuan universe, the digital audio-visual consumption scene, and the new audio-visual industry ecology.
The exhibition area will show the audience the typical applications of 8K ultra-high definition production and broadcasting, free perspective, 5g cloud broadcasting, VR smart venue digital twin, micro-LED display, and other technologies for the Winter Olympics, and promote the social promotion of new audio-visual scenes. At the same time, it will focus on virtual digital people, virtual objects, and three-dimensional reconstruction of virtual space, realize interactive communication with the virtual world through language, expression, and action, and build a meta-universe immersive audio-visual experience scene.
The exhibition area has reserved and upgraded 5g + 8K high-definition cinema and set up a public experience area. The world's top LED screen with a spacing of 0.6mm and Dolby panoramic sound will play beautiful 8K works.
The popular RV and tent camping life in recent years will be presented in the real scene at the exhibition site. Popular outdoor equipment such as new RV, tent, egg roll table, card stove, camping lamp, and camp service products such as RV rental and outdoor activities will be displayed in a full industrial chain, multi-format, and integrated manner, leading the new concept of RV and tent camping life, and expanding the 'new blue ocean' of cultural and tourism consumption. Said Liu Bin, deputy director of the Beijing Municipal Bureau of culture and tourism.
In addition, the immersive experience of IP Nashi mountain and sea based on the book of mountains and seas will also be launched on the spot, showing the vitality of Beijing's cultural consumption business.
From January to May 2022, the 16 industry categories with obvious characteristics of new cultural formats in Beijing achieved an operating income of 429.98 billion yuan, accounting for 67.8% of the city's cultural enterprises; Culture + science and technology enterprises realized an operating income of 326.81 billion yuan, accounting for 51.6% of the city's cultural enterprises. It is the joint promotion of these factors that makes Beijing's cultural and scientific integration highlighted frequently and achieve new results—— deputy director of Publicity Department of Beijing Municipal Party committee
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