According to the analysis of foreign media experts, large technology companies that have become the winners of the COVID-19 pandemic by virtue of online sales are now sending dangerous signals in the overall transformation of the industry.
The e-commerce industry was once a big winner of the new crown: most people in the world were confined to their homes, but online sales never stopped, and their income doubled. But now, against the backdrop of the Federal Reserve's constant interest rate increase, global inflation, constant updating of enterprises and business models, and the serious crisis faced by large global technology companies, an industry that once enjoyed great prosperity, such as e-commerce, has also seen dangerous signals.
According to the report of Buenos Aires Economic News Network in Argentina on November 7, many analysts are now focusing on the e-commerce industry, even talking about the possible existence of an online foam, just like the financial foam at the end of the 1990s.
Spanish e-commerce expert Lauriano Tulenso Estevan said: We are facing the second e-commerce crisis.
Tulianso Estevan said: We will enter the third stage of e-commerce. There is no doubt that the industry will continue to grow, but new concepts and new participants will emerge. These new elements will completely change everything. The future lies in a hybrid ecosystem: e-commerce+physical stores.
Tulianso Estevan draws the above conclusion based on the fact that almost 60% of the goods and services sold online in the world come from five enterprises: Amazon, Alibaba, JD, Pinduoduo, and Yibei. He also mentioned Xiao Pifer, an e-commerce platform, which is committed to helping a large number of retailers establish websites and systems in an extremely simple way for online sales.
He said that the retail businesses of all the above enterprises were losing money and could only be made up by other businesses. However, all traditional retailers are fighting against e-commerce by imitating e-commerce, even without considering that they are fighting against e-commerce enterprises that have long realized that their main business is not in the retail industry, but in all the surrounding areas.
He also pointed out that e-commerce industry giants are losing market value. For example, Amazon was worth nearly $1 trillion at the beginning of 2020, while its market value is about $928 billion today, about 10% less than when the pandemic began. In the past six months, the pure retail business of the e-commerce giant founded by Jeff Bezos has only increased by 0.9%, which is the lowest value in six consecutive months since the company was founded, while the sales outside the United States have dropped by 9%.
Tulianso Estevan said that the revenue of Amazon Cloud Service AWS is more than the total online sales revenue of all international markets. In the past six months, with sales barely increasing by 0.9%, the expenditure on order fulfillment and transportation has increased by 10%, which has cost more than 40 billion dollars. This year, Amazon held two member days in a year for the first time.
Tulenso Estevan said that in a very short period of time, global e-commerce has evaporated nearly 2 trillion dollars of market value. The value of e-commerce giants is much lower than that before the pandemic, which has never happened to most large retailers with a large number of physical stores.
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