As a jacket or shirt, it doesn't look fashionable, even a little bloated. However, in recent years, this kind of coat with its own fan has been popular in the market. Under the heat, consumers' demand for this kind of coat has soared. It is the artifact of cooling in summer, which is popular overseas - air-conditioning clothes.
On the sales website, the price of air-conditioning clothes with fans ranges from $20 to $60. In addition to the traditional fan air-conditioning clothes, now businesses also launch ice water clothes, which put ice bags in clothes and water-cooled air-conditioning clothes. It is claimed that the heat dissipation only takes 15 seconds, and changing ice water once can last for 4 hours. Ice water clothes and water-cooled air-conditioning clothes have been applied in the front line of anti-epidemic in many places, and have become new favorites in Shenzhen construction sites, and have been appreciated by CCTV. It is said that the air-conditioning clothes specially designed for protective clothes can reduce the temperature in protective clothes to about 20 degrees.
01 Multi Country heat wave drives consumption of air-conditioned clothes
The temperature is more than 40 degrees, the maximum ground temperature is 80 degrees, the cement road is exposed to the sun, and the ground can directly fry eggs. This scene is not only in China but also in the United States, Europe, Japan, and other countries. The high temperature once broke the history of a century. So far, people's demand for cooling products began to rise sharply. The company's Google trend search for air-conditioned clothing found that the search index in the United States showed a fluctuating upward trend. In Japan, the search popularity of air-conditioned clothes has also seen an obvious peak recently. It shows that overseas consumers' demand for air-conditioned clothes has increased significantly.
A senior clothing seller told our company that according to his understanding, compared with Europe and the United States, air-conditioned clothes are more popular in Japan, and Chinese air-conditioned clothes can often be seen in high-temperature operation scenes such as power companies, ground service, urban sanitation and so on. In the Japanese and Korean markets, it can sell for $20 apiece. As the first batch of sellers who went to Japan to make air-conditioning clothes in 2008, they later achieved annual sales of more than 50 million. In fact, in Japan, from fans, and batteries to clothing, a relatively unified set of product standards have been formed. Japanese consumers can choose and buy fans, clothing, power supplies, and other accessories for combination, and the market is relatively mature.
As an island country, Japan is hot and humid in summer. The heat wave in midsummer every year always puts people working in factories and outdoors in Japan at risk of heatstroke, even endangering their lives.
In 2011, Japan's 3.11 earthquake and tsunami shocked the world, which made air-conditioning clothes widely concern in Japan. After the disaster that year, Japan fell into a serious power shortage. At that time, it was almost summer. In order to help people spend the hot summer after the disaster, the Japanese emergency department purchased a large number of air-conditioning clothes, which directly led to a 10-fold increase in the sales of air-conditioning clothes.
02 the upgrading road of China's air-conditioning clothing
In fact, you can find many related goods by searching the domestic e-commerce platforms for keywords such as air-conditioned clothes and wearable air conditioning. In China, it mainly focuses on high-tech, Endurance, and other related concepts. Although the style is almost dominated by camouflage clothes, the functions of air-conditioning clothes in China have been constantly upgraded in recent years. At present, the mainstream design of portable air-conditioning clothes in the market mostly places the fan on both sides of the clothes. The fan generally has three-speed adjustments. The wind flows from bottom to top, one part blows to the head, and the other part blows to the arm.
After upgrading, some air-conditioning services can be controlled through smartphone applications. Some are installed in the pocket under the collar on the back of the custom dress shirt, and the wearer can control the mobile phone to adjust the temperature or let the device adjust the external temperature by itself. In terms of material, the current air-conditioning clothes are made of fiber fabric, which has better moisture absorption and permeability than cotton fiber. In addition, the innovative technology can block most ultraviolet rays and achieve a certain waterproof effect.
It is worth mentioning that this product has been tested and sold to Japan, the Middle East, Southeast Asia, and other places. It mainly provides a comfortable and cool working environment for people in high-temperature operation scenes such as the medical industry, traffic police, power companies, ground service, and so on. However, the price is nearly 10000 yuan, and the cost is too high to achieve large-scale mass production.
However, it is undeniable that while upgrading, China's air-conditioning service industry is also facing some problems, such as low technical threshold, vicious low-cost competition, lack of independent brands, etc. According to industry insiders, due to the low technical threshold, many sellers entered the market and lowered prices maliciously, and some sellers' net interest rates were less than 10 points. In addition, the products lack differentiation. Taking the product appearance design as an example, the uniform style of work clothes is lack personalization and customized services.
Nowadays, the air-conditioning clothing series on the market can hardly reach the aesthetic design that conforms to the trend and fashion. However, with the increasing temperature in summer and the research and development of new product designs, perhaps in the near future, this kind of air-conditioned clothes will become a must-have wardrobe best-selling item in summer in the next few years.
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